This article looks at two references about to how to win an election in the UK, drawing on evidence from the recent general election. The first is a you tube film from the FT which focuses on which way forward for the Tory party. The second is an article, obviously seeded by Labour Together on Labour’s preparations for 2029. In this article below, I précis the articles and comment, in particular about Labour’s challenges.
The FT film identifies several long term trends in the electorate, one of which is the increasing number of graduates, who are socially more liberal, another is the increasing volatility of voters. The latter suggests that the Tories can recover if they get their strategy right, after all, it is suggested that a 7% swing is all it would take from Labour to Tory, a swing which labour exceeded from 2019 to 2024. They also note that one of the critical issues leading to Tories switching in the blue wall was corruption, and another was competence.
Personally, I think they miss long term trends in the economy, one of those is clearly the increasing number of graduates but the other causes of the…
